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Swedemount, who design and develop outdoor and performance apparel for elite athletes and everyday trainers, are deepening their collaboration with Swedish biathlon by signing a new sponsorship agreement with Hanna and Elvira Öberg. The sisters are two of Sweden’s most beloved winter athletes, with many major achievements: World Championship and Olympic medals, the Bragdguldet, the Victoria Award and the Jerring Award.
Both Hanna and Elvira are shining stars in the biathlon world, and together with Swedemount they will inspire an active lifestyle. Wearing the national team’s blue and yellow race suit in competition, but also privately in clothing from the outdoor and training collections. The sisters are also part of the design team, where they will help develop and improve new garments moving forward.
“For us, it means a great deal that Hanna and Elvira want to be part of our team,” says Reinert Sörensson, founder of Swedemount. “It is yet another confirmation that our clothing delivers what it promises in terms of quality, design and performance for top-level athletes. The sisters’ strong personalities fit perfectly with our brand.”
During the season, we will be invited by Swedemount and the Öberg sisters to learn more about how world-class athletes train, think and — above all — dress. Many of the garments and solutions developed for elite athletes can also be found in Swedemount’s functional and outdoor clothing for everyday exercisers and outdoor enthusiasts.
NORDIC HYBRID HOODED JACKET W
This is the perfect jacket for skiing, especially when it's a few degrees below zero as the padded panels provide some extra warmth. I also really like the design and there are several color combinations to choose from.
NORDIC WIND TIGHTS W / NORDIC HYBRID TIGHTS W
To match the above-mentioned jacket, there are, of course, warm winter tights available! They come in two different variants, and for me, it's the temperature that determines which ones I choose. Wind tights work well in warmer weather and are comfortably stretchy, but if it's a bit cooler, I opt for Hybrid tights, which, like the jacket, have padded panels for extra insulation.
ÖSTERSUND DOWN ANORAK LONG W
To and from the ski track or down to the town, with this down anorak it doesn't matter! Besides being really stylish, it provides extra length for such cozy warmth. I like that it goes a bit down on the thigh as I otherwise easily get cold on the butt! It is truly my go-to jacket during the winter.
HANNA ÖBERG
The older Öberg sister was born in Jukkasjärvi in 1995 and, despite her young age, has already achieved major success in biathlon: World Championship and Olympic gold, the Bragdguldet, the Jerring Award and the Victoria Award. She has signed an agreement with Swedemount and is looking forward to upcoming competitions and the collaboration.
“I think it will be great fun to continue taking part in this creative work,” Hanna says. “Swedemount has really listened to us athletes, and we look forward to testing our ideas in real competition environments next season.”
ELVIRA ÖBERG
The younger Öberg sister was born in 1999 in Jukkasjärvi and has followed in Hanna’s footsteps while also carving out her own path. With three Olympic medals and several World Cup victories, both individually and in relays, Elvira is only at the beginning of her success story. She too has signed an agreement with Swedemount and is excited about the collaboration and what it may lead to.
“It’s fun to be part of this collaboration and take part in the process of developing and competing in the clothing,” Elvira says. “I’m hoping for a season with good skiing, good clothing and a few more podium finishes.”
